Corporate brands building of SMEs in B 2 B environment in UK Dissertation

Corporate brands building of SMEs in B 2 B environment in UK - Dissertation Example One of the most valuable assets of a company is corporate branding. Consumers need to believe in brand and put their trust in it. Furthermore, the importance of corporate brands increases in corporate marketing and small industries. These industries rely on few investors and customers. Since the revenue is low compared to bigger MNCs (Multinational Corporations) they need to build their corporate brand in order to remain trustworthy and thrive in the market (Inskip, 2004). There are various factors which can be attributed towards the importance of corporate branding. Corporate branding provides an identity to the business; logo and slogans becomes the face of a business and a representation of the business’s image (Bernstein, 2003). Strategic corporate branding also means better customer relationship and increased trustworthiness. Apart from that, strong corporate brands also come across as polished, professional and successful entities. It sends signs of high value and qualit y. SMEs provide employment opportunities as well as drive competition and innovation in many sectors. Also known as micro enterprise, these SMEs are growing in a fast pace in United Kingdom. According to reports by Federation of Small Businesses (2012), the average number of businesses in UK has crossed 5 million markets and out of them around 99.9 percent are SMEs. SMEs have been employing more than 14 million people and the combined turnover for the year 2012 was 1500 billion Euros. From the above statistics it is clear that SMEs have been playing an important role in overall business environment in United Kingdom.Thus, they are the backbone of economy in United Kingdom. Thus, it is extremely important that the steady growth of the businesses is maintained. The influence of internal and external forces is much more pronounced in SMEs compared to bigger companies (Davies and Chun, 2002). These include customer markets, business infrastructure and company characteristics. However, i n case of small companies the influence of business managers is much more than bigger organizations. Similarly, the distribution of finances, external shareholder categories and investor management are different in small and bigger enterprises. Small enterprises work as a much closer environment. Thus, it can be said that the policies and marketing campaigns followed by bigger organization might not work for SMEs brand building (Berthon, Ewing and Napoli, 2008). Comparing with consumers, B2B companies have their own decision making process and purchasing habits. In terms of their purchasing decisions which are depended on facts and needs, the world of B2B products is seen as more complex.The reason why B2B companies prefer to corporate brands rather product brands and the dynamic environments (competitive advantages and product innovations) will be discussed. This makes an interesting and insightful topic for further research and development. Chapter 2: Outline of the Research Probl em The research deals with marketing and brand building of corporate SMEs in B2B

Research paper Critique for Nursing medication administration and work

Critique for Nursing medication administration and work flow using computerized pysician order entry - Research Paper Example This paper describes the research of the impact of CPOE on medication errors. The target populations in this research were the nurses. The research tries to get the impact of CPOE systems on the nurse’s workflow. The nurses who were available for this study were those in pediatrics unit and emergency unit. The criteria for including nurses in the study are the essence of their past having to do increased work plus the medication errors committed by the nurses. The Institute of Medicine had filed an earlier report showing that nearly 7000 patients every year die due to medication errors. In minimizing medication errors and time wasted by nurses in the course of administering medications. In the study conducted by Dana, the author agrees to the fact that their exists advantages and disadvantages of the CPOE system on the nurses after its introduction to help reduce the nurses work flow. Research questions in this research are the impacts of CPOE system on the nurses’ workflow and the disadvantages of using Computerized Physician Order Entry system to the nurses. The author’s hypotheses this case is justifiable after realizing that the introduction of CPOE systems in hospitals led to minimal interaction between nurses and physicians. In terms of the literature review, the hypotheses were not related since the literature review entirely talked of the problems nurses experience before CPOE system the introduction while the theoretical rationale speaks of the impact the system had on the nurses.