Saturday, March 21, 2020
How to Organize Campaigns With Marketing Projects in CoSchedule
How to Organize Campaigns With Marketing Projects in Managing multiple marketing campaigns (all at once) with a dozen moving pieces isà tough. And when itââ¬â¢s just you managing those 273 campaignsâ⬠¦ Juggling multiple, looming deadlinesâ⬠¦ Making sure your team is staying on task And when you repeat this seemingly never-ending cycle (again and again) wellIm not saying youll get burned out, but it sure as Helsinki isnt sustainable. Which is whyà I am excited to tell you about one of ourà *amazing* features Marketing Campaigns from ! With Marketing Campaigns, you can organize your entire marketing campaignà in one place, so you can keep projects moving forward not tirelessly track them down!How To Setup Your First Marketing Campaign To setup your first Marketing Campaign follow these three easy steps: Create ONE marketing campaign. Add every moving piece into your Marketingà Campaign. Focus on execution, moving forward, and meetingà deadlines! And BAM! Youre on your way to becoming the most productive (and organized) marketer ever. ðŸâ Consolidate Everything into a Single Marketing Campaign Now for the REALLY exciting part: consolidating your content! With Marketing Campaign, you can group multiple pieces of content together (related to a specific campaign)à into one centralized folder. Itââ¬â¢s a marketerââ¬â¢s dream come true! To begin adding content to your marketing project, click theà +à sign in either the upper right hand corner of the screen or within a specific date on the calendar. As you start adding multiple pieces of content to your project, youll notice they are also listed in tabs at the top of the page. Soà instead of combing through your calendar to find a specific piece of content, you can easily accessà them within your project. Once you are finished adding all associated content to your project, hit theà Close Projectà button in the lower right corner. (This will stop adding pieces of contentà to the marketing project.) Now you will see your marketing project folder on theà main calendar (!!!) and all associated content within your specified beginning and end dates (noted by the bar that is the same color as your marketing project). Plus, à when you hover over your marketing project on the main calendar, the folder and all associated content are highlightedââ¬âââ¬âgiving you a quick and easy way to view content and deadlines. Want to add some stand-alone content to a Marketing Project? No problem! Find and open your content, click on the folder in the bottom left corner, selectà Add to Project, and search for your project name. ^^Yep, itââ¬â¢s that easy! With Marketing Campaigns from ,à you are able to consolidate every piece of your campaign into a single project. So you canà focus on execution instead of wasting time continuously tracking all of your content. (And thats awesome!) Maximize Your Teamââ¬â¢s Resources from One Centralized Location With Marketing Campaigns maximizing your teams resources just got wayyyyyà easier. Ramp up on projects faster quickly addà every piece of content involved in your marketing campaign in one place Accurately gauge timelines and easilyà review all projects on the main calendar ANDà instantly know whos working on what from the calendar. *fist pump* Which means itsà easy to manage your teamââ¬â¢s time ANDà set realistic goals. Talk about a MAJOR productivity #win for you and your team. Ramp up projects faster, accurately gauge timelines, and know whoââ¬â¢s working on what ââ¬âââ¬â at any[Proactively] Plan Your Entire Marketing Roadmap As a marketer, youve got a lot on your plate. And not in the good unlimited taco buffet kind of way. Remember the last time you had it all together? It wasà so much easierà to focus and be proactive. But when you feel out of control itââ¬â¢s stressful. (Ultimately making you feel more disorganized and distracted.) ðŸâŽ But with Marketing Campaigns, youà getà a visual timeline of every project on the calendar, so you can effectively plan out days, weeks, and months in advance without overbooking your team. And if you have a TON of projects + content on the calendar (so its hard to grasp whats actually happening) you can easily setà up a fewà Saved Calendar Viewsà to quickly find what you need. *whoop-whoop!* Itââ¬â¢s never been so easy to manage a marketing campaign (or multiple, because letââ¬â¢s be realistic here, theres never just ONE) and keep your teamââ¬â¢s head above water in the process. Proactive planning, here we come! Monitor Your Progress + Make Adjustmentsà Faster. Managing huge projects is an art form AND staying on top of all those deadlines can get tricky. Real tricky. But with Marketing Campaigns, you can view your teamââ¬â¢s overall progress and quickly make adjustments,à so you never miss a deadline. Yeah, you heard that right. Weââ¬â¢re talkinââ¬â¢ graphs, bars, and project burn charts! ^^^#nerdlifeà #graphs The burn chart is a useful snapshotà of the ratio of completed versus incomplete tasks, while the progress bar is a simple way to see how your marketing campaign is moving along. The ability to monitor your campaignââ¬â¢s progressà is especially awesomeà when you need to make quick decisions. For instance, if you need toà add or remove pieces of content within your marketing campaignà due to a delay use those handy little content tabs within your project to modify items as needed! Itââ¬â¢s the real worldà (and things come up) so the ability to make quick adjustments is important to any campaignââ¬â¢s success. Monitor your teamââ¬â¢s overall progress, make game time decisions andà never miss a deadline with Marketing Campaigns. #BOOM
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